They did not mean to make innovative design - but were probably just looking for a practical solution in order to read the bar code more effectively. I think its is fantastic! If the rest of the carton would be nicer - ould be a lovely packagging!
Ah, lovin' it. One of my favorite bags, got it as a goodbye gift from my last work, studio BARLOCK - THANK YOU! (Well chosen, Ramon) ;-)) http://www.keecie.nl/nl/webshop